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Natrol® was born from a passion to improve human wellness worldwide. We create quality, innovative products that deliver positive health outcomes to help enhance everyone’s quality of life. We have never wavered from our focus.

Founded in 1980 by Elliott Balbert as a cosmetics company, Natrol evolved over the past several decades into one of the most recognized name brands in the Vitamin, Mineral and Supplement category, helping to form what is now titled the “Nutraceuticals” industry. Nutraceuticals are food components—such as minerals, vitamins, amino acids, hormones, etc.—used for medicinal purposes. Natrol is considered a pioneer in formulating food into medicinal supplements for better health and wellness.

For more information about Natrol LLC and its brands, click here.

Quality is one of Natrol’s Core Principles


We define quality as delivering safe, effective, and trustworthy products that meet consumers’ expectations every time. Our quality assurance program is extensive and industry leading. We perform rigorous quality checks throughout our process from exhaustive supplier qualification screening to the sourcing of the best ingredients. We have consistently achieved the highest “A” rating from the Natural Products Association.


We constantly push the frontiers of research to develop vitamins, minerals and supplements that deliver better outcomes for our consumers and improve the quality of their lives.

Innovation is one of Natrol’s Core Principles
People are one of Natrol’s Core Principles


People make things happen at Natrol. Our employees provide high-quality products, identify cost-effective solutions, improve our processes, and support our communities. To support them, we foster an environment based on integrity, respect, and responsibility.

Customer Service

We focus on developing strong relationships with our customers and fostering a high-performing work environment with a strong commitment to customer service.

Customer Service is a primary focus at Natrol
Natrol offers high-quality products at affordable prices.

Cost Effectiveness

Natrol closely manages the costs of manufacturing our products as well as our purchased goods and services. By focusing on the right things and executing them the right way, we make the best use of our resources to deliver highest-quality products at an affordable price.

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